Your Room is the Problem… Your Room is the Solution.

One of the biggest problems seems to be that many theater companies, contractors and AV system integrators “put the cart before the horse” by designing and building the theater room around an equipment list – all of the electronics and speakers having been decided upon before any consideration has been given to the most important component of all – the room itself. All too often this is because most architects, builders, interior designers, and many AV companies fail to involve an accredited theater design acoustics expert at the very beginning of the planning stage of the project with the client. The critical performance considerations of any given room space should be communicated to the client before “the ink is dry” on the architectural planning documents and certainly before construction of the theater room has even begun. The fact is, no matter how much money you spend on high performance AV electronics and loudspeaker systems, unless you address the fundamental acoustical and noise transfer problems with the room itself you’ll still have mediocre sound quality at best. Bad room, bad sound. As Stephen Covey once said, you’ll simply be “straightening deck chairs on the Titanic”.