Your Room is the Problem… and the Solution.

One of the biggest problems seems to be that many theater companies, contractors and AV system integrators “put the cart before the horse” by designing and building the theater room around an equipment list – all of the electronics and speakers having been decided upon before any consideration has been given to the most important component of all – the room itself. All too often this is because most architects, builders, interior designers, and many AV companies fail to involve an accredited theater design acoustics expert at the very beginning of the planning stage of the project with the client. The critical performance considerations of any given room space should be communicated to the client before “the ink is dry” on the architectural planning documents and certainly before construction of the theater room has even begun.

The fact is, no matter how much money you spend on high performance AV electronics and loudspeaker systems, unless you address the fundamental acoustical and noise transfer problems with the room itself you’ll still have mediocre sound quality at best. Bad room, bad sound. Unless you address the room first, as Stephen Covey once said, you’ll just simply be “straightening deck chairs on the Titanic”.

The “Suspension of Disbelief”

Originally, the term “the suspension of disbelief” or “the willing suspension of disbelief” was a phenomena named by the poet and aesthetic philosopher Samuel Taylor Coleridge to the use of fantastic or non-realistic elements in literature. Coleridge suggested that if a writer could infuse a “human interest and a semblance of truth” into a fantastic tale, the reader
would suspend judgment concerning the implausibility of the narrative. In short, as it applies to the ultimate home theater experience, it means that the audience has psychologically submitted to temporarily considering the experience as “real” – and as such, are willing to “suspend their disbelief” that the performance is actually happening.  Another way of saying it: it is the extent to which the viewer is transported from their present reality into a virtual experience that becomes the viewer’s perceived reality for that moment in time.

Yet the more aware and connected you are to your surroundings through any sensory channel the less likely you are to achieve the suspension of disbelief – as you are, to some extent, anchored to your surroundings through your present sensory connectedness to the room itself.

The Mark of a CinemaForté Theater… A Perfect Balance

  • Between Art and Science
  • Between Physics and Aesthetics
  • Between

To truly attain the suspension of disbelief, when the performance begins and the lights go down the room must disappear…